Applied Materials Inc. (NASDAQ:AMAT) shares are trading higher on Wednesday after the company unveiled its new SENZ platform.

It integrates various visual components for next-generation smart glasses, addressing challenges in the fragmented smart glasses market.

This news comes during a day when the broader technology sector is also performing well, with the Technology Select Sector SPDR Fund (NYSE:XLK) gaining about 1.38%.

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Unveils SENZ Platform For AI Smart Glasses

Applied Materials has launched SENZ, an integrated ambient visual platform designed for AI-powered smart glasses, combining waveguide optics, light engine, and other technologies into a single system.

This innovation aims to streamline manufacturing processes and enhance product design flexibility, which could significantly reduce time-to-market for brand partners.

Apart from this, to strengthen its foothold in the smart glasses market, Applied Materials signed a deal with a major eyewear company, too. 

Partnership With EssilorLuxottica 

On Tuesday, ...