Pop Culture Group Co., Ltd. (NASDAQ:CPOP) stock plunged Friday after the Chinese pop culture company announced the pricing of an $8 million registered direct offering that will significantly increase its share count.

Offering Sparks Dilution Concerns

On Friday, Pop Culture Group said it entered into a securities purchase agreement with a new institutional investor to sell 53.33 million Class A ordinary shares, or pre-funded warrants in lieu of shares, at 15 cents per share.

The offering price was well below the stock’s previous trading levels, raising concerns about shareholder dilution and putting heavy pressure on the stock.

The company expects to generate approximately $8 million in gross proceeds before deducting placement agent fees and other offering expenses. The transaction is expected to ...