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Mar 27, 2026 12:00 PM

Sony Raises PS5 Models Prices Across US, Europe, Japan

Sony Group (NYSE:SONY) shares are down on Friday. The company disclosed it is raising prices across key PlayStation hardware lines, a move that can spark debate about demand elasticity and unit momentum.

The dip is also tracking a risk-off tone in early trading as major indices are pointing lower.

. • Sony Group stock is testing lower boundaries. Why did SONY hit a new low?

PlayStation Price Increases

Sony says the new recommended retail prices take effect starting April 2, 2026.

As per a media report, the prices for all PS5 models will increase by $100 to $150, depending on the version.

The company cited "continued pressures in the global economic landscape" as the reason for increasing prices globally for PS5, PS5 Pro, and the PlayStation Portal remote player.

In the U.S., the PS5 is set at $649.99, the PS5 Digital Edition at $599.99 and the PS5 Pro at $899.99, while the PlayStation Portal remote player is set at $249.99.

In the U.K., the company has priced PS5 at £569.99, the Digital Edition at £519.99, and the PS5 Pro at £789.99, while Europe lists €649.99 / €599.99 / €899.99 for the same console lineup.

Japan's pricing is ¥97,980 for PS5, ¥89,980 for PS5 Digital Edition, and ¥137,980 for PS5 Pro, with ...

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