Back to News
Mar 20, 2026 8:20 AM

BTS Comeback Becomes Netflix's Biggest Live Bet Yet

Netflix Inc. (NASDAQ:NFLX) is expanding its growth strategy across content, live experiences, and internal restructuring to strengthen its long-term positioning.

Push Into Live Events And Global Reach

Netflix is moving beyond traditional streaming by investing in live programming, including a BTS comeback concert that it will livestream to 190 countries.

This marks its first global music concert broadcast and signals a push to use large-scale events as a new driver of engagement and monetization, Reuters reported on Friday.

The company is also increasing investment in South Korea, building infrastructure and strengthening local partnerships to support more live events and tap into the global appeal of Korean entertainment.

Doubling Down On Originals And Event Films

Netflix is prioritizing original storytelling over sequels and remakes, with about half of its recent slate focused on new ideas. This approach helps it stand out in a market dominated by franchises while catering to steady viewer demand.

At the same time, the company is targeting underserved genres ...