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Feb 23, 2026 8:00 PM

Tesla Cybertruck Deal May Last Only 10 Days: Musk Says New Price Will Depend 'On How Much Demand' At $60K

One way to drum up demand for a product that saw declining sales is by lowering the price.

Tesla Inc (NASDAQ:TSLA) will soon find out if this strategy is enough to rescue the collapsed sales of the Cybertruck, but CEO Elon Musk says the move won't last long.

Cybertruck Goes on Sale

The Cybertruck from Tesla is currently on sale for a starting price of $59,990 for the dual motor, all-wheel drive version of the electric pickup truck. This sale is for a limited time and comes with Musk hinting at a price increase once the deal timer expires.

In a social media post on Feb. 20 about the price cut, Musk said the deal will last only 10 days.

The timer comes as many Tesla fans and industry experts saw the move as a good strategy given the end ...