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Dec 8, 2025 12:00 PM

Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance

SAN FRANCISCO, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced it has secured financing from Horizon Technology Finance Corporation (NASDAQ:HRZN), an affiliate of Monroe Capital, with an initial close of $30 million, and up to $30 million to support future growth.Samba TV will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok and Snap. Furthermore, Samba is now capitalized to continue its track-record of strategic acquisitions of technology companies.   "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and Co-Founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to ...