Adobe Inc. (NASDAQ:ADBE) on Wednesday disclosed its partnership with HUMAIN, a PIF-backed provider of full-stack AI solutions in Saudi Arabia.

The companies have launched a first-of-its-kind collaboration spanning models, applications, agents, and infrastructure.

Details

This collaboration combines Adobe’s global creative and marketing technology expertise with HUMAIN’s sovereign AI capabilities to create personalized generative AI models and applications tailored to Middle Eastern culture, Saudi heritage, values, and religious context.

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In particular, Adobe will integrate its Firefly Foundry model platform with HUMAIN’s Arabic-first LLM, ALLAM, enabling custom generative AI models.

The partners will work on next-generation multimodal AI, across audio, images, video, 3D, and digital twins, powered by culturally ...