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Nov 14, 2025 8:00 AM

Surprise Split At Under Armour As Curry Brand Breaks Away

Under Armour, Inc. (NYSE:UA) on Thursday disclosed the expansion of its fiscal 2025 restructuring plan and raised its fiscal 2026 adjusted operating income outlook.

Curry Brand Separation

Under Armour and Stephen Curry are separating the Curry Brand, ending their decade-long partnership. The company plans to focus on UA Basketball, while Curry Brand becomes independent.

The company will release the final Curry 13, the final Curry Brand x Under Armour shoe, in February 2026, with additional colorways and apparel through October.

Also Read: Under Armour Warns Of 2026 Profit Pinch As Tariffs Hit Hard

The company projects the Curry Brand separation not to impact ...