LONGBOAT KEY, Fla., Nov. 10, 2025 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM) ("Rumble" or the "Company), the Freedom-First technology platform, today agreed on a $100 million advertising commitment with Tether, representing $50 million per year over a two-year period, beginning in the first quarter of 2026. This commitment follows Rumble's announcements earlier today of our definitive agreement to submit a voluntary exchange offer for Northern Data AG and Tether's commitment to purchase up to $150 million of GPU services from the Company following the closing of the exchange offer. As the largest player in digital assets and the most widely used dollar stablecoin with more than 500 million users, Tether's support strengthens Rumble's push for a freer and more open digital ecosystem. This commitment makes clear that the future of creator monetization and digital advertising belongs to platforms that champion freedom, transparency, and innovation.
Key Highlights of Advertising Commitment
Rumble Wallet Integration: Tether's commitment is intended to drive Rumble Wallet usage and engagement, which offers seamless payment capabilities, connecting video engagement and creator commerce with USD₮, XAU₮, and BTC.
Expansion & Advancement of Creator Monetization: Expands monetization opportunities for new and existing creators on the Rumble platform who prioritize freedom of speech within their communities, empowering them to grow and sustain open and authentic spaces online.
Ecosystem Expansion: Accelerates the creation of new ad solutions and expands our community with a wave of new creators joining the platform.
"Tether's commitment to our Freedom-First video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization," said Chris Pavlovski, Chairman and Chief Executive Officer of Rumble. "Integrating advertising with Rumble Wallet is paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users."
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
ABOUT TETHER
Tether is the creator of the world's most used stablecoin and a pioneer in building decentralized financial, communication, AI, and energy infrastructure. With a mission to promote financial inclusion and sovereign access to resources, Tether supports projects globally that align with the principles of openness, transparency, and technological independence.
Important Information for Investors and Stockholders
This communication does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be commenced except by means of a prospectus meeting the requirements of the Securities Act of 1933, as amended (the "Securities Act").
When the exchange offer referenced in this press release (the "Offer") is launched in accordance with the definitive agreements for the transaction, such Offer will only be made pursuant to a Registration Statement on Form S-4 and related information statement and other relevant documents to be filed by Rumble with the SEC. Before making any voting or investment decision, investors and security holders of Northern Data are strongly advised to read the registration statement and related information ...
