INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–30 September 2025: Marimekko's net sales and operating profit increased in the third quarter
This release is a summary of Marimekko's interim report for the January–September period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company's website at company.marimekko.com under Releases & publications.
The third quarter in brief
Marimekko's net sales increased by 8 percent and totaled EUR 50.8 million (47.2). Net sales were boosted in particular by increased wholesale sales both in Finland and internationally.
Net sales in Finland grew by 7 percent especially as wholesale sales increased. Increase in Finnish wholesale sales was partly supported by non-recurring promotional deliveries, which in the comparable year were strongly weighted on the first half of the year. International sales grew by 8 percent as both wholesale and retail sales increased.
Operating profit improved and amounted to EUR 12.5 million (11.1). Comparable operating profit totaled EUR 12.7 million (11.1) equaling to 24.9 percent of net sales (23.5).
Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.
January–September in brief
The company's net sales grew by 5 percent and amounted to EUR 134.8 million (128.6). Net sales were boosted especially by the growth of wholesale sales in Europe and the Asia-Pacific region as well as increased retail sales in Scandinavia and Finland. As previously estimated, net sales were weakened by licensing income being considerably below the comparison year.
Net sales in Finland increased by 3 percent due to, in particular, the positive development of retail sales. International sales grew by 8 percent with both wholesale sales and retail sales increasing.
Operating profit improved to EUR 23.1 million (22.3). Comparable operating profit increased to EUR 23.5 million (22.7) equaling to 17.5 percent of net sales (17.6).
Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.
Financial guidance for 2025
The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company's main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.
Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Interim Report.
Key Figures
(EUR million)
7–9/2025
7–9/2024
Change, %
1–9/2025
1–9/ 2024
Change,%
1–12/ 2024
Net sales
50.8
47.2
8
134.8
128.6
5
182.6
International sales
23.3
21.5
8
63.3
58.9
8
81.6
% of net sales
46
46
47
46
45
EBITDA
15.0
13.4
12
30.5
29.3
4
40.7
Comparable EBITDA
15.2
13.5
13
30.9
29.7
4
41.3
Operating profit
12.5
11.1
13
23.1
22.3
4
31.4
Operating profit margin, %
24.6
23.5
17.1
17.3
17.2
Comparable operating profit ...
