Alphabet’s Google (NASDAQ:GOOGL) (NASDAQ:GOOG) is reportedly making significant changes to its core U.S. ad sales division, which is expected to streamline decision-making and reduce bureaucracy as growth slows and competition from AI rivals heats up.

Google Streamlines GCS Leadership Structure

Google informed its U.S. employees in the Google Customer Solutions (GCS) division about the impending changes to the leadership structure, set to take effect in January, as reported by Business Insider on Wednesday.

One significant change will be the removal of “Managers of Managers” (MoMs) across several teams, according to a memo by John Nicoletti, Vice President of GCS. The memo did not mention any layoffs, stating that affected employees would transition into other roles, according to the report.

Advertising is a vital part of Google's business, and GCS, which serves midsize clients, is its primary driver. ...