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Oct 20, 2025 8:00 AM

Gucci's Owner Sells Beauty Arm To L'Oréal In $4.6 Billion Deal

French luxury group Kering SA (OTC:PPRUF) (OTC:PPRUY)  on Sunday disclosed a long-term partnership with L’Oréal (OTC:LRLCF) in the luxury beauty and wellness segment.

As per the agreement, the Gucci-owner will sell its Kering Beauté business to L’Oréal for 4 billion euros ($4.66 billion) in cash.

L’Oréal will acquire the iconic high-end luxury fragrance brand, House of Creed, and gain exclusive beauty and fragrance licenses for several Kering brands.

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