Mattel Is Bringing Your Favorite Toys To The Roblox World

Roblox Corporation (NYSE:RBLX) stock rose on Wednesday after Mattel, Inc. (NASDAQ:MAT) said it will bring major brands, starting with Monster High, into new Roblox games and the platform’s License Manager.

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The tie-up boosts Roblox’s content flywheel, promising higher engagement, developer activity, and new monetization routes from Barbie, Hot Wheels, and more to follow.

The Partnership

Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving Oct. 24.

Also Read: What’s Going On With Plug Power Stock Wednesday?

The first wave centers on a self-published Monster High world that lets players roam the school, personalize “Creepanions,” brew ...

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Mattel Is Bringing Your Favorite Toys To The Roblox World

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