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Oct 13, 2025 4:00 AM

Elon Musk Says xAI's 'MACROHARD' Project Will Be 'Profoundly' Impactful At Massive Scale—Without Direct Hardware Production: 'Much Like Apple'

Elon Musk believes that his “MACROHARD” initiative will have a major impact on a large scale, taking a leaf from Apple Inc. (NASDAQ:AAPL)’s manufacturing model.

Musk Outlines Vision For AI-driven Software Automation

In a post on X on Sunday, Musk expressed the goal to develop an AI system capable of automating large-scale software development and orchestration, following a model similar to Apple's indirect approach to manufacturing iPhones.

“The @xAI MACROHARD project will be profoundly impactful at an immense scale,” he wrote.

The @xAI MACROHARD project will be profoundly impactful at an immense scale 😉 Our goal is to create a company that can do anything short of manufacturing physical objects directly, but will be able ...