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Oct 9, 2025 12:00 PM

How Alibaba Cloud Plans To Turn NBA Games Into AI-Powered Fan Experiences

Alibaba Cloud, the digital technology arm of Alibaba Group (NYSE:BABA), and NBA China have launched a landmark, multiyear partnership set to fundamentally transform fan engagement across China.

This strategic collaboration leverages advanced artificial intelligence (AI) and proprietary cloud technology to enhance the entire spectrum of the NBA experience, from live broadcasts and interactive content to highly personalized fan journeys.

It represents a major forward step in the digitization of sports entertainment within the region. Under the terms of the agreement, Alibaba Cloud secures the designation as the Official Cloud Computing and AI Partner of NBA China.

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The companies will co-develop immersive fan experiences powered by advanced AI tools and cloud ...