Matt Meeker, the founder and CEO of dog-centric brand Bark Inc. (NYSE:BARK), is shifting his investor relations playbook away from Wall Street's traditional institutions and toward the growing force of individual retail investors.

In a recent interview with Matt Joanou for Marketopolis by Benzinga, Meeker declared that the old methods of courting large funds are no longer sufficient, signaling a strategic pivot to engage directly with shareholders on platforms like X and Discord.

Check out BARK's stock price here.

Bark Hits The Profitability Milestone

The move comes after Meeker returned to lead the company through a critical turnaround. After stabilizing BARK’s finances and achieving its first full year of positive EBITDA, his focus has now shifted to navigating the public markets more effectively.

He argued that for a company of Bark’s size, the traditional roadshow is a misallocation of resources. "We're talking to the wrong people," Meeker stated bluntly, explaining that it’s structurally difficult for large institutional funds to take ...