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Oct 6, 2025 4:20 PM

Nike's Turnaround Story Shows Momentum, But Can They Counter China?

After a challenging period marked by shifting consumer behaviors and supply chain disruptions, the sportswear industry is witnessing a resurgence in demand, offering a glimpse of optimism for major players. This renewed momentum sets the stage for a closer examination of Nike, Inc.'s (NYSE:NKE) recent financial performance and strategic decisions.

B Of A Securities analyst Lorraine Hutchinson maintained a Buy rating on Nike with a price forecast of $84.00 following its first-quarter earnings release last week.

In September, Nike reported first-quarter revenue of $11.72 billion, beating analyst estimates of $11 billion and earnings of 49 cents per share, beating analyst estimates of 27 cents per share.

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