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Oct 2, 2025 12:00 PM

Nike Analyst Turns Bullish On 'Win Now' Strategy, Margin Recovery

Nike Inc's (NYSE:NKE) first-quarter results indicate improving trends from the "Win Now" strategy.

The apparel company appears better positioned for a return to sustainable growth and margin recovery, according to KeyBanc Capital Markets’ Ashley Owens.

The Nike Analyst: Owens upgraded the rating from Sector Weight to Overweight, while establishing a price target of $90.

The Nike Thesis: The company's revenue grew 1.1% year-over-year to $11.7 billion, and earnings came in at 49 cents per share, beating Street expectations of $10.99 billion and 27 cents per share, respectively, Owens ...