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Sep 30, 2025 8:00 AM

Vibe.co Raises $50M Series B to Bring AI-Powered, Hyper-Targeted Advertising to TV

NEW YORK, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, announced today that it has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The financing also includes participation from previous backers including Elaia and Singular; in addition to Revolut CEO Nik Storonsky's fund QuantumLight; Supercell CEO Ilkka Paananen with Illusian; and prominent angel investors including Carolyn Everson, Board Member of The Walt Disney Company and Coca-Cola. In addition, Nirav Tolia, CEO of Nextdoor, has joined Vibe.co's board of directors. The funding brings Vibe.co's total valuation to $410 million.

"The performance TV advertising market is on track to surpass social media advertising by 2035, driven by an influx of DTC brands and Instagram advertisers. It's a trillion-dollar market and we are leading the industry forward," said Vibe.co CEO and Co-Founder Arthur Querou. "What we're building is the Meta for TV advertising, powered by transactional data, hyper-targeting, and incrementality measurement. Our ability to attract Instagram advertisers to TV is unlocking an entirely new channel for performance marketers. As a result, we're experiencing tremendous company momentum—reaching a $100M revenue run rate in less than two years, which makes Vibe.co one of the top ten fastest software companies to ...

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