Total advisory and brokerage assets at the end of February were $1.82 trillion, an increase of $11.3 billion, or 0.6%, compared to the end of January 2025.
Total net new assets for February were $24.5 billion, which included $0.7 billion of acquired net new assets.
Total organic net new assets for February were $23.8 billion, translating to a 15.8% annualized growth rate. This included $13.7 billion of assets from Prudential Advisors ("Prudential") and $0.3 billion of assets from Wintrust Investments, LLC and certain private client business at Great Lakes Advisors, LLC (collectively, "Wintrust") that onboarded in February, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $10.0 billion, translating to a 6.6% annualized growth rate.
Total client cash balances at the end of February were $51.3 billion, a decrease of $0.9 billion compared to the end of January 2025. Net buying in February was $14.3 billion.
(End of period $ in billions, unless noted)
February
January
Change
February
Change
2025
2025
M/M
2024
Y/Y
Advisory and Brokerage Assets
Advisory assets
995.0
992.4
0.3%
768.4
29.5%
Brokerage assets
828.2
819.4
1.1%
634.9
30.4%
Total Advisory and Brokerage Assets
1,823.1
1,811.8
0.6%
1,403.3
29.9%
Organic Net New Assets
Organic net new advisory assets
9.6
13.4
n/m
6.4
n/m
Organic net new brokerage assets
14.1
20.5
n/m
0.4
n/m
Total Organic Net New Assets
23.8
34.0
n/m
6.8
n/m
