Parfin Hires Jiten Varu, Ex-AWS, to Lead International Expansion

London, Oct. 31, 2024 (GLOBE NEWSWIRE) -- - Parfin, a leading digital asset infrastructure company driving global finance on blockchain, announces the hiring of Jiten Varu as Head of Growth. The move advances Parfin's international expansion with a focus on Rayls, its Layer 2 blockchain platform designed for scalability and efficiency, and Parfin Platform, a solution enabling regulated institutions to manage digital assets seamlessly. 

With a fresh focus on the EMEA and APAC regions, Parfin aims to position Rayls as the preferred Layer 2 solution for financial institutions globally. This strategy leans into the mature web3 landscape across APAC, in particular, where Parfin hopes to build on the success of the Rayls product in LATAM with Central Bank of Brazil, Santander and DREX(Brazilian CBDC). To support this, Parfin has participated in leading industry events like Merge Madrid, Token2049, and is actively participating in the upcoming Singapore FinTech Festival. 

The strategy to bring Jiten on board seeks to draw on his experience with international brands, such as Amazon Web Services (AWS), where he served as Industry Leader forFinTech & Web3. With over 20 years of experience in digital acceleration and business development, Jiten will bring his expertise in emerging technologies, including crypto, web3, NFTs, and digital assets, to drive the company's growth in strategic markets such as Europe, Middle East, and Africa.

Jiten is also a key member of investment committees and an advisor and mentor to several startups and organizations in the financial sector, including Algorand Accelerate, Neventa Capital, Outlier Ventures, among others.

At Parfin, Jiten will be responsible for developing and implementing growth ...