Nike, NBA Extend Apparel And Content Partnership For 12 More Years

Nike, Inc. (NYSE:NKE) disclosed Monday a 12-year extension of its global partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).

This agreement reinforces Nike’s position as the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League.

The global extension includes new content initiatives and a joint membership program that offers fans exclusive products, content, and experiences.

The renewal builds on the eight-year global partnership established in ...