Salesforce Cuts Wait Times In Healthcare, New Collaboration Transforms Prior Authorizations

Salesforce, Inc. (NYSE:CRM) collaborated with Blue Shield of California to provide physicians and patients with nearly instant prior authorization answers, eliminating the typical days-long wait.

The new platform will integrate with Care Connect, Blue Shield’s care management system, establishing a clinical infrastructure that emphasizes ongoing preventive care and wellness rather than just responding to medical needs.

In the future, prior authorization requests will automatically notify the health plan’s nurses, social workers, and behavioral health specialists when ...