A marketing company that counts actor Ryan Reynolds as its chief creative officer plans to go public in 2025, adding to the recent success stories for the actor best known for playing "Deadpool" on the big screen.
What Happened: Connected TV advertising company MNTN, is the owner of the Maximum Effort marketing segment co-founded by Reynolds and George Dewey in 2018.
Known best for its advertisements to promote "Deadpool" and other viral advertisements for companies connected to Reynolds, Maximum Effort Marketing was bought out by MNTN in 2021.
MNTN is eyeing a 2025 IPO according to a new report from Bloomberg, with Morgan Stanley set to work on the public offering.
The connected TV advertising company raised $119 million in a Series D round in 2021 with BlackRock Inc (NYSE:BLK) and Fidelity Management leading the round with $110 million invested together.
The Maximum Effort name comes from a catchphrase of Reynolds' Deadpool character. A separate Maximum Effort Productions company was not included in the sale to MNTN and is not part of the IPO. Dewey serves as the chief brand ...
