BOSTON, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Cohora, a customer activation and engagement platform company that enables brands to drive greater customer growth, retention, and advocacy, today announced a $2.5 million round of additional seed funding. The round was led by Volition Capital and PJC and will be used to fuel the company's next stage of growth by bolstering sales and marketing efforts, continuing product enhancement and supporting early customers in the cosmetics, fashion and travel sectors.
"E-commerce brands, regardless of industry, face the common challenge of deeply understanding their customers to effectively engage them throughout their journey," said Manu Mathew, CEO and Co-Founder of Cohora. "In today's tough economic climate, with evolving privacy laws and technology, brands need actionable insights from zero- and first-party data to enhance customer engagement and stay competitive. ...
