The Trade Desk, Inc. (NASDAQ:TTD) shares are trading higher on Wednesday. B of A Securities analyst Jessica Reif Ehrlich initiated coverage on the company with a Buy rating and a price target of $135.
The analyst writes that the company has strategically positioned itself in the expanding Connected TV and Retail Media ad markets, positioning TTD to benefit from anticipated global growth in these sectors over the coming years.
TTD’s culture of innovation and clear vision has reinforced its competitive edge in programmatic advertising, even amid competition from major tech companies, says the analyst.
Ehrlich adds that TTD’s focus on identity solutions (e.g., UID 2.0) not only benefits the company but also highlights their pivotal role in ...
