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Apple has announced the date of its next major event, where the iPhone 16 is expected to launch.
On Monday, September 9 the tech giant is hosting a special event with the tag line “It’s Glowtime.” The event will take place at 10 am PT at the Steve Jobs Theater in Apple Park and will be streamed online.
Though it’s not quite clear yet what “glowtime” is referring to, embedded artificial intelligence is expected to be a key feature of the latest iPhone.
BERLIN, GERMANY - JANUARY 21: In this photo illustration the logo of the speech recognition software Siri (Speech Interpretation and Recognition Interface) is displayed on a smartphone on January 21, 2022 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)
Thomas Trutschel/Photothek/Getty Images/File
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Here’s how new AI tech could change the iPhone
In June, Apple announced a slew of generative AI features for the iPhone its annual Worldwide Developers Conference. The company unveiled the first batch of tools powered by “Apple Intelligence,” from personalized Genmoji – Apple’s AI-generated emoji – to a significantly smarter Siri, which can answer questions about your schedule, what’s in your email and what time your loved one’s flight is landing.
At the conference, Apple also announced a partnership with ChatGPT creator OpenAI, which is facing its own scrutiny and challenges.
The launch could change Apple’s trajectory for the iPhone. iPhone sales in China have tumbled due to uncertain economic conditions and growing competition.
