Harley-Davidson Q3 Earnings: Sales Drop 26%, High Interest Rates Hit Motorcycle Demand And Margins, Lowers 2024 Outlook

On Thursday, Harley-Davidson Inc (NYSE:HOG) reported third-quarter 2024 financial results. It clocked HDMC and LiveWire combined revenue of $881.21 million.

Consolidated revenue declined by 26% to $1.15 billion. The analyst consensus estimate was $965.78 million.

The consolidated revenue decline was driven primarily by a 32% revenue fall for HDMC and partially offset by a 10% revenue increase for HDFS.

HOG stock slid after the print.

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Global retail motorcycle sales declined 13%, and North American retail performance was down 10%. Dealers observed a slowdown in customer ...