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Carma HoldCo Makes Strategic Investment in Mr. Charlie's Told Me So, Targeting Expansion in Plant-Based Quick-Service Restaurant (QSR) Space

LAS VEGAS, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Carma HoldCo, the parent company behind cultural icon brands like TYSON 2.0 by legendary boxer, entrepreneur and advocate Mike Tyson, Ric Flair Drip and Evol by Future, has announced a strategic investment in Mr. Charlie's Told Me So (TMS), a bold, plant-based quick-service restaurant (QSR) that has garnered international attention for its unique take on fast food and commitment to providing second chances for those in need. This strategic investment will fuel Mr. Charlie's TMS expansion plans, offering franchisees a unique opportunity to join the rapidly growing plant-based movement.

The investment comes when the plant-based food industry is experiencing tremendous growth. According to a report by MarketsandMarkets, the global plant-based food market is projected to exceed $77.8 billion by 2025, with consumers increasingly seeking sustainable, healthy alternatives to traditional meat-based products. In the U.S., the plant-based food sector has grown by 43% over the past three years, underscoring the accelerating demand for more sustainable and healthier options in fast food.

Mr. Charlie's TMS founders, Aaron Haxton and Taylor McKinnon, have positioned the brand at the intersection of this fundamental shift in consumer eating habits, offering plant-based alternatives to fast-food classics and the growth of new market entrants into the QSR space. In addition to their focus on sustainability, Mr. Charlie's TMS is committed to providing second chances to employees from underprivileged backgrounds, including those overcoming addiction or homelessness. This philosophy deeply resonates with Mike Tyson, Co-Founder of TYSON 2.0, who embodies resilience and transformation in both his personal life and brand.

"Mr. Charlie's is a natural choice for Carma Holdco, as we diversify into the food industry. I very much ...