HubSpot, Inc. (NYSE: HUBS) recently inked a definitive agreement to acquire Cacheflow, an industry leader in B2B subscription billing management and configure, price, quote (CPQ) solution, for an undisclosed amount. Cacheflow will operate as HUBS' wholly owned subsidiary following the completion of the buyout.
Cascheflow's AI native billing and subscription management solution is designed to streamline software buying and selling processes in a B2B space. The solution provides a unified, no-code platform for automating the SaaS sales flow.
In 2023, HubSpot introduced Commerce Hubs' on its smart CRM (Customer Relationship Management) to simplify various processes such as invoicing and payments. HUBS' Commerce Hub offering has gained solid market traction over the past year. With this acquisition, the company is aiming to further strengthen Commerce Hubs' functionalities and enhance its prospects across industries.
Cacheflow's portfolio will make the quote-to-cash process easier, thereby simplifying the buying process and boosting customer satisfaction. It will also strengthen HUBS' ability to address areas such as upselling, renewals and other commerce functions. Automation of subscription billing and CPQ will enable businesses ...
