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Crocs Gains on Brand Strength & Other Efforts: Apt to Stay Invested?

Crocs, Inc. (NASDAQ: CROX) stock seems in a good spot since the past year, with shares rising more than 60%, comfortably outperforming the broader Consumer Discretionary sector's return of 18.5% and the Zacks Textile - Apparel industry's growth of 4.8% in the same period. CROX's shares have also surpassed the S&P 500 index's appreciation of 34.3% in a year.

Currently priced at $136.54, CROX stock is trading at 17.4% to its 52-week high of $165.32, reached on June 20, 2024. However, it is trading at an 84.5% premium to its 52-week low mark.

CROX's Strategies Aid the Rally

The company has been gaining from solid consumer demand across its Crocs and HEYDUDE brands, backed by effective pricing actions. Strength in clogs, sandals and personalization is acting as a tailwind. CROX has built various successful franchises, focused on expanding new usage occasions to boost new and repeat purchases. The sandal category further strengthened as consumers gave positive feedback to its innovation.

Management continues to view personalization as a mega consumer trend, with the opportunity of expanding the Jibbitz penetration in 2024 via higher penetration within digital and wholesale channels, continuous product freshness innovation and advancement in market capabilities. The company has been evolving its partnership model to boost engagement and consumer love.

CROX's Price Performance