Zeta Global Holdings Co. (NYSE: ZETA) is a data-driven marketing technology company that provides an artificial intelligence (AI) powered customer intelligence and marketing automation platform. The stock has taken a meteoric rise, up 234% year-to-date (YTD). This relatively obscure computer and technology sector company boasts many A-list clients serving 40% of the Fortune 100 companies, including American Express Co. (NYSE: AXP), Marriott International Inc. (NASDAQ: MAR), United Airlines Holdings Inc., T-Mobile US Inc. (NASDAQ: TMUS), AT&T Inc. and Verizon Communications Inc. (NYSE: VZ). The big question is how a little-known company is bagging major clients and why these major brands are attracted to Zeta and its AI-powered, all-on-one unified marketing platform.
Zeta's Competitive Advantage is Data, Data, and More Data
"AI-powered" is a term that gets tossed around a lot, especially with marketing companies. However, the Zeta Customer Data Platform (CDP), a core component of the Zeta Marketing Platform, is unique in the massive oceans of data it collects around the clock. Its platform processes data from 12.7 billion global identifiers, over 1 trillion content consumption signals monthly, over 950 interest and intent audiences, and more than 250 million people in the United States.
Ingesting, analyzing, and distilling its massive datasets leveraging AI is done to turn strangers into customers and predict customers' intent. It provides smarter analysis and intelligence, providing real-time reports and insights. The Zeta Marketing Platform is an all-in-one platform to manage and automate marketing campaigns. Zeta's clients are major marketers and agencies that have major brand customers.
Zeta CDP ingests data by collecting it from numerous sources, including marketing automation platforms, social media, website analytics, offline channels, and CRM systems. ...
