The off-price trend has taken the retail wholesale sector by storm in the current economic climate. Consumers are trying to stretch their dollars but don't want to sacrifice quality. This rules out low-quality and low-price outlets like Dollar Tree Inc. (NASDAQ: DLTR) or even Dollar General Co. (NYSE: DG), which sells its items for more than $1, where you get what you pay for in terms of cost and quality. It's the perfect storm environment for leading off-brand retailer The TJX Cos. (NYSE: TJX), who operates popular off-price stores like TJ Maxx, HomeGoods, and Marshalls.
The Rise of Off-Price Retailers and Gamification of Treasure Hunting
Off-price retailers are stores that sell brand-name merchandise at deeply discounted prices, often between 20% to 60% off regular retail prices. Since they buy opportunistically in bulk, their inventory is always changing based on availability rather than seasonality. This creates a ‘treasure hunting' effect that gamifies shopping for bargain hunters, never knowing what great deals they may find on any given day. Off-price retailers fulfill the need to get the most bang for the buck without sacrificing quality.
Some of the most popular off-price retailers include Ross Stores Inc. (NASDAQ: ROST), Burlington Stores Inc. (NYSE: BURL), and Nordstrom Inc. (NYSE: JWN) Nordstrom Rack department stores, which now outnumber its full-price namesake locations.
TJX Companies Portfolio of Brands
TJX is the world's leading off-price apparel and home fashion retailer, with over 4,900 stores located throughout nine countries on ...
