Brunswick Corporation's (NYSE: BC) Freedom Boat Club, the world's largest boat club network, acquired the South Florida franchise operations and territory. The acquisition adds 13 corporate locations from Pompano Beach to Stuart, FL, accelerating the company's growth and expanding its corporate presence along the Southeast Florida coastline. Brunswick's shares moved up 4.4% during trading hours on Sept. 13, 2024.
Situated near Freedom Boat Club's existing corporate locations in Fort Lauderdale, Miami, and Islamorada, the acquisition enhances its operational efficiencies. This is one of the company's largest additions, covering Broward, Palm Beach, and Martin counties. It intends to build on the strong foundation laid by the former franchise owner while continuing to provide outstanding experiences for its members.
The addition of the South Florida franchise offers a key opportunity to accelerate growth in a year-round boating region while also leveraging synergies with Brunswick's family of brands.
FBC Expansion Drives BC's Growth
Brunswick Corporation leads the marine recreation industry with innovations that enhance water experiences. The company's Boat segment includes the Brunswick Boat Group, which manufactures and distributes recreational boats, and ...
