Affirm Holdings, Inc. (NASDAQ: AFRM) recently unveiled results from its latest survey, highlighting consumer shopping behaviors before the holiday season of 2024. The study of 2,000 Americans unveiled how the 0% annual percentage rate (APR) options would influence consumers while making purchase decisions and how confident they are about budgeting. This bodes well for a company like Affirm, offering flexible and transparent payment solutions.
The survey revealed that 48% of respondents are influenced by the availability of 0% APR. Benefits of 0% APR include saving on interest costs, the ability to afford bigger purchases, and greater ease while budgeting, according to 28%, 19%, and 17% of respondents, respectively.
Additionally, 42%, 28% and 25% of consumers view 0% APR offers as suitable for purchasing furniture or appliances, electronics, and everyday items, respectively. This highlights ...
