This story is part of a new series of features on the subject of success, Benzinga Inspire.
Mark Cuban invested more than $20 million in companies during his time on “Shark Tank,” a show he will be leaving after the upcoming 16th season.
Cuban was known for his quick bids and exits, sometimes offering to buy companies outright for products he believed in. During a 2023 episode in season 14, Cuban broke one of his investing rules for the show.
What Happened: Cuban typically invests in companies offering products he can envision himself using or that might benefit the Dallas Mavericks, the NBA team he partly owns.
However, in a 2023 episode of "Shark Tank," Cuban made an offer for a company whose products he likely won't ever personally use.
In Season 14, Episode 15 of "Shark Tank," which aired in early March, makeup brand Youthforia presented its pitch.
Youthforia, founded in April 2021, had already achieved $2 million in sales before appearing on the show, as reported by CNBC. The brand gained significant traction on TikTok, particularly for its color-changing oil blush that adjusts to match and blend with customers’ skin tones. On TikTok, Youthforia boasts over 130,000 followers and more than three million likes.
The Sharks liked the TikTok success and were also impressed with the company's founder and CEO Fiona Co ...
