Sabre (NASDAQ: SABR) and Delta Airlines (NYSE: DAL) recently announced the renewal of their multi-year distribution agreement. The contract will allow Sabre to offer DAL's New Distribution Capability (NDC) content and Electronic Data Interchange for Administration, Commerce, and Transport (EDIFACT) content to travel agencies connected to SABR's marketplace.
Travel agencies will be able to access a range of travel offers provided by Delta Airlines. By offering both the NDC and the EDIFACT contents, Delta Airlines will be able to balance between traditional and modern distribution systems. While EDIFACT is a legacy system that is widely adopted, NDC offers enhanced products like personalized offers and dynamic pricing. DAL will be able to reach a wide customer base and also be able to provide better services through the use of both systems.
Sabre will be able to uplift the travel choices of its agents, provide multiple price points and execute omnichannel servicing. So far this year, multiple airlines have collaborated with SABR to launch their travel content. The list includes WestJet, Hawaiian ...
