HONG KONG, Aug. 22, 2024 /PRNewswire/ -- Marketingforce (02556.HK) has released its interim results report for the six months ended June 30, 2024. The company achieved total revenue of RMB 740 million in the first half, marking a year-on-year growth of 26.7%, continuing its consistent growth over the past five years.
Marketingforce's business is divided into two main segments: SaaS and precision marketing. The SaaS segment generated revenue of RMB 400 million, accounting for 54% of total revenue, with a year-on-year increase of 30.4%. The gross profit margin of the SaaS segment reached 88.3%, a year-on-year increase of 1.2 percentage points.
The precision marketing segment, which accounts for 46% of total revenue, generated RMB 340 million in revenue in the first half, representing a year-on-year growth of 22.6%. The gross revenue from precision marketing services reached RMB 3.374 billion, up by 11% year-on-year.
The overall performance in the first half was solid, but notably, through refined operations and ecosystem partnerships, the company successfully achieved half-year profitability, with an adjusted net profit of RMB 47.68 million, compared to an adjusted net loss of RMB 24.16 million in the same period last year.
The accounting net loss of
